The Person Behind the Campaigns

2.9+ Years Driving Email Revenue

I'm Aravind B, a CRM & Email Marketing Specialist based in Chennai, India. With 2.9+ years at Genxlead Private Limited, I've worked across both B2B and B2C — simultaneously managing 6+ clients at any given time.

My B2B work lives in HubSpot — CRM-aligned workflows that move leads from cold to MQL and hand them off to sales at exactly the right moment. My B2C work lives in Klaviyo — behaviour-triggered flows that turn browsers into buyers using RFM segmentation and lifecycle automation.

A Mechanical Engineering graduate (Pavai College of Technology, CGPA 7.27) who moved into digital marketing — I approach email with both creativity and engineering precision. I love the data, the testing, and the moment a campaign outperforms every benchmark.